About
My passion is leveraging data to strengthen an organization's relationship with their community. I am an experienced leader at non-profit societies, first with the American Association for the Advancement of Science and currently at the National Academy of Sciences, where I strive to play a dynamic role in the publishing industry as a digital product and platform manager. Using data analysis skills with a focus on UX, I am driven towards crafting innovative products.
Manager, Digital Products and Platforms
Leading the cross-functional Product team and driving digital strategy for a high-impact, prestigious scholarly publisher.
- Website: www.pnas.org
- City: Washington, D.C.
- Industry experience: 7 years
- Email: michaelhardesty@gmail.com
A member of the Senior Management Team for the scholarly journal publisher, Proceedings of the National Academy of Sciences (PNAS), I am responsible for setting the digital strategy for all products and platforms within the publishing operations department and execute on a variety of technology projects. Product owner for the www.pnas.org website and associated publishing technologies. I lead the cross-functional Product team that delivers impact by supporting the organization's goals and objectives.
Facts
Experienced in both product and people management, I have been invited to speak on topics including accessibility and first-/zero-party data strategies for publishers. At both the National Academy of Sciences and American Association of Advancement for Science, I have been a recipient of staff-nominated awards.
Years in product management
Years in people management
Speaking engagements
Awards
Skills
A generalist in every sense, I am experienced in managing digital products, working within an agile framework, analyzing and visualizing large datasets of web metrics or dimensional data warehouses and leading and coaching a team of cross-functional subject matter experts.
Resume
My passion is using data to help organizations better know their customer base. First serving the American Association for the Advancement of Science, and now the National Academy of Sciences, I strive to play a dynamic role in venerable scholarly publishers seeking to transform for success in the digital world. Using data analysis skills with a focus on UX, I am driven towards crafting innovative products.
Summary
Michael Hardesty
Innovative and strategic thinker that is motivated to lead organizations in their digital strategies. With over 5 years of experience leading product strategies in the scholarly publishing industry, I have a proven track record of delivering value to the scientific research community.
- Washington, D.C.
- michaelhardesty@gmail.com
Education
Bachelor of Science in Business Finance
2009-2013
University of Kansas, Lawrence, KS
Graduated with a Finance major and minor in Economics
CIMBA Study Abroad Program
2012
CIMBA, Paderno del Grappa, Italy
Spent a semester abroad studying marketing, international finance and management
Professional Experience
Manager, Digital Products and Platforms
2020 - Present
National Academy of Sciences, Washington, D.C.
- A member of the Senior Management Team for the scholarly journal publisher, Proceedings of the National Academy of Sciences, leading digital strategy for all products and platforms within the publishing operations department.
- Launched www.pnas.org on a new hosting platform including a migration of 1 TB of data and a holistic rebranding of the digital product.
- Created the first Product team at the organization, serving its mission to create the most value for authors and readers of the PNAS journal publishing program.
Digital Product Strategist
2017 - 2020
Science Magazine, Washington, D.C.
- Launched the metered paywall for News from Science and grew subscriber base every month over the first two years of the product. Implemented donation model that is still in use today.
- Implemented an analytics data layer (page and events) across AAAS digital products while migrating tag managers from Adobe DTM to Launch.
- Product owner and project lead for redesigning global navigation across multiple hosting platforms.
Featured Project
I led a multi-year website migration project that culiminate in the 2022 rebrand and redesign of the www.pnas.org website. The project deliverables included converting 1TB of data, implementing a modern UX/UI, and establishing a new visual identity for the high-impact PNAS journal. The website launch marked the 25th anniversary since PNAS first went online.
Tools
I have varied and deep knowledge of modern technology products and platforms.